Step Set Go
Brand Digital TVC
Agency
Agency09
Brand
Exerfit
year
2020
Profile
Director, Cinematographer, Editor
Mishti Khatri
The first video in the campaign featured Mishti Khatri – a marathon runner & performance trainer. The film was shot across Mumbai in one day with a small crew. The concept for the video was to showcase the spirit of free running and also be able to visually represent the campaign tagline – Be More, Do More.
Pinky Harwani
Featuring Pinky Harwani– An actor, banker and entrepreneur. The brief was to create a highly motivational and sporty look for the film. The aim was to embody Pinky’s persistence and hustle both in business and for a healthy lifestyle. The video was shot in a day at a warehouse gym in Mumbai.
